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Market Research Methodologies: Multi-method and Qualitative Approaches Amandeep Takhar-lail
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Market Research Methodologies: Multi-method and Qualitative Approaches
Amandeep Takhar-lail
Marc Notes: Includes bibliographical references and index.; This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability--; Provided by publisher. Publisher Marketing: This work brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 31, 2014 |
| ISBN13 | 9781466663718 |
| Publishers | Business Science Reference |
| Genre | Aspects (Academic) > Business Aspects |
| Pages | 300 |
| Dimensions | 216 × 279 × 19 mm · 1.04 kg |
| Language | English |
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