Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications - Information Resources Management Association - Books - Idea Group,U.S. - 9781466673571 - January 26, 2015
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Information Resources Management Association
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 4 Volume Set edition

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"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--

2214 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2015
Original release date 2014
ISBN13 9781466673571
Publishers Idea Group,U.S.
Pages 2214
Dimensions 304 × 236 × 142 mm   ·   7.21 kg   (Weight (estimated))

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