Cases on Branding Strategies and Product Development: Successes and Pitfalls - Sarmistha Sarma - Books - Information Science Reference - 9781466673939 - December 31, 2014
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Cases on Branding Strategies and Product Development: Successes and Pitfalls

Sarmistha Sarma

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Cases on Branding Strategies and Product Development: Successes and Pitfalls

Marc Notes: Includes bibliographical references and index.; This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands--; Provided by publisher.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 2014
ISBN13 9781466673939
Publishers Information Science Reference
Genre Aspects (Academic) > Business Aspects
Pages 472
Dimensions 178 × 254 × 25 mm   ·   1.03 kg
Language English  
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