Tell your friends about this item:
Cases on Branding Strategies and Product Development: Successes and Pitfalls Sarmistha Sarma
Do you have a profile? Log in
Get notified about new Sarmistha Sarma releases
Our customers say:
Add to your iMusic wish list
Cases on Branding Strategies and Product Development: Successes and Pitfalls
Sarmistha Sarma
Marc Notes: Includes bibliographical references and index.; This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands--; Provided by publisher.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 31, 2014 |
| ISBN13 | 9781466673939 |
| Publishers | Information Science Reference |
| Genre | Aspects (Academic) > Business Aspects |
| Pages | 472 |
| Dimensions | 178 × 254 × 25 mm · 1.03 kg |
| Language | English |
More from the same publisher
See all of Sarmistha Sarma ( e.g. Hardcover Book , Paperback Book and Book )