Analyzing the Cultural Diversity of Consumers in the Global Marketplace - Juan Miguel Alcantara-pilar - Books - Business Science Reference - 9781466682627 - April 30, 2015
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Juan Miguel Alcantara-pilar
Analyzing the Cultural Diversity of Consumers in the Global Marketplace

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Marc Notes: Includes bibliographical references and index.; This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands--; Provided by publisher.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2015
ISBN13 9781466682627
Publishers Business Science Reference
Pages 432
Dimensions 216 × 280 × 24 mm   ·   1.34 kg
Language English  

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