Glocal Pharma: International Brands and the Imagination of Local Masculinity - Global Connections - Ericka Johnson - Books - Taylor & Francis Ltd - 9781472481634 - May 27, 2016
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Ericka Johnson
Glocal Pharma: International Brands and the Imagination of Local Masculinity - Global Connections 1st edition

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Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.

134 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 27, 2016
ISBN13 9781472481634
Publishers Taylor & Francis Ltd
Pages 126
Dimensions 156 × 234 × 15 mm   ·   410 g
Language English  

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