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Consumer Psychology: Theories & Applications
Hazel Huang
Consumer Psychology: Theories & Applications
Hazel Huang
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
352 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | April 3, 2023 |
ISBN13 | 9781473906983 |
Publishers | Sage Publications Ltd |
Pages | 376 |
Dimensions | 233 × 186 × 22 mm · 676 g |
Language | English |
See all of Hazel Huang ( e.g. Hardcover Book and Paperback Book )