
Tell your friends about this item:
Understanding Public Relations: Theory, Culture and Society
Lee Edwards
Understanding Public Relations: Theory, Culture and Society
Lee Edwards
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
288 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | May 1, 2018 |
ISBN13 | 9781473913097 |
Publishers | Sage Publications Ltd |
Pages | 288 |
Dimensions | 248 × 177 × 23 mm · 644 g |