Tell your friends about this item:
Strategic Management in the Media: Theory to Practice Lucy Kung 2 Revised edition
Do you have a profile? Log in
Get notified about new Lucy Kung releases
Our customers say:
Add to your iMusic wish list
Also available as:
Strategic Management in the Media: Theory to Practice
Lucy Kung
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 24, 2016 |
| ISBN13 | 9781473929494 |
| Publishers | SAGE Publications Ltd |
| Pages | 256 |
| Dimensions | 249 × 210 × 20 mm · 600 g |
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Paperback Book) [4 Revised edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/088/9781526464088.jpg?yvonne-jewkes-2027-media-and-crime-key-approaches-to-criminology-hardcover-book&class=scaled&v=1785733200)
![Cover for Mick Fryer · Ethics Theory and Business Practice (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/680/9781036248680.jpg?mick-fryer-2027-ethics-theory-and-business-practice-paperback-book&class=scaled&v=1783376719)
![Cover for Mick Fryer · Ethics Theory and Business Practice (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/697/9781036248697.jpg?mick-fryer-2027-ethics-theory-and-business-practice-hardcover-book&class=scaled&v=1783376719)
![Cover for Kirsty Barclay · Research Methods for Nurses and Midwives: Theory and Practice (Paperback Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/884/9781529689884.jpg?kirsty-barclay-2027-research-methods-for-nurses-and-midwives-theory-and-practice-paperback-book&class=scaled&v=1783365954)
![Cover for Kirsty Barclay · Research Methods for Nurses and Midwives: Theory and Practice (Hardcover Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/891/9781529689891.jpg?kirsty-barclay-2027-research-methods-for-nurses-and-midwives-theory-and-practice-hardcover-book&class=scaled&v=1783365663)
![Cover for Janet Tolan · Skills in Person-Centred Counselling & Psychotherapy - Skills in Counselling & Psychotherapy Series (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/489/9781529682489.jpg?janet-tolan-2027-skills-in-person-centred-counselling-psychotherapy-skills-in-counselling-psychotherapy-series-paperback-book&class=scaled&v=1783376836)
![Cover for Janet Tolan · Skills in Person-Centred Counselling & Psychotherapy - Skills in Counselling & Psychotherapy Series (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/496/9781529682496.jpg?janet-tolan-2027-skills-in-person-centred-counselling-psychotherapy-skills-in-counselling-psychotherapy-series-hardcover-book&class=scaled&v=1783376839)
![Cover for Mick Cavadino · The Penal System: An Introduction (Paperback Book) [7 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/525/9781529692525.jpg?mick-cavadino-2027-the-penal-system-an-introduction-paperback-book&class=scaled&v=1783376833)
![Cover for Mick Cavadino · The Penal System: An Introduction (Hardcover Book) [7 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/532/9781529692532.jpg?mick-cavadino-2027-the-penal-system-an-introduction-hardcover-book&class=scaled&v=1783376822)
![Cover for Christina Silver · Using Software in Qualitative Research: A Step-by-Step Guide (Paperback Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/968/9781529730968.jpg?christina-silver-2027-using-software-in-qualitative-research-a-step-by-step-guide-paperback-book&class=scaled&v=1783376832)
![Cover for Christina Silver · Using Software in Qualitative Research: A Step-by-Step Guide (Hardcover Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/975/9781529730975.jpg?christina-silver-2027-using-software-in-qualitative-research-a-step-by-step-guide-hardcover-book&class=scaled&v=1783376828)
![Cover for Keith F Punch · Developing Effective Research Proposals (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/551/9781529796551.jpg?keith-f-punch-2027-developing-effective-research-proposals-paperback-book&class=scaled&v=1783376830)
![Cover for Keith F Punch · Developing Effective Research Proposals (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/568/9781529796568.jpg?keith-f-punch-2027-developing-effective-research-proposals-hardcover-book&class=scaled&v=1783376826)
![Cover for Gillian Rowe · The Handbook for Nursing Associates and Assistant Practitioners (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/611/9781036219611.jpg?gillian-rowe-2027-the-handbook-for-nursing-associates-and-assistant-practitioners-paperback-book&class=scaled&v=1780920393)
![Cover for Gillian Rowe · The Handbook for Nursing Associates and Assistant Practitioners (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/628/9781036219628.jpg?gillian-rowe-2027-the-handbook-for-nursing-associates-and-assistant-practitioners-hardcover-book&class=scaled&v=1782149878)
![Cover for Kathryn Geldard · Counselling Adolescents: The Proactive Approach for Young People (Paperback Book) [6 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/212/9781036207212.jpg?kathryn-geldard-2026-counselling-adolescents-the-proactive-approach-for-young-people-paperback-book&class=scaled&v=1783368474)
![Cover for Kathryn Geldard · Counselling Adolescents: The Proactive Approach for Young People (Hardcover Book) [6 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/229/9781036207229.jpg?kathryn-geldard-2026-counselling-adolescents-the-proactive-approach-for-young-people-hardcover-book&class=scaled&v=1783376829)