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Strategic Management In The Media Lucy Kung 2 Revised edition
Strategic Management In The Media
Lucy Kung
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
256 pages
| Media | Books Book |
| Released | November 24, 2016 |
| ISBN13 | 9781473929500 |
| Publishers | SAGE Publications Ltd |
| Pages | 256 |
| Dimensions | 209 × 242 × 14 mm · 457 g |
| Language | English |
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