Strategic Management in the Media: Theory to Practice - Lucy Kung - Books - SAGE Publications Ltd - 9781473929500 - November 24, 2016
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Strategic Management in the Media: Theory to Practice 2 Revised edition

Lucy Kung

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Strategic Management in the Media: Theory to Practice 2 Revised edition

A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 24, 2016
ISBN13 9781473929500
Publishers SAGE Publications Ltd
Pages 256
Dimensions 209 × 242 × 14 mm   ·   457 g
Language English  

See all of Lucy Kung ( e.g. Paperback Book and Hardcover Book )