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Advertising and Promotion Chris Hackley 4 Revised edition
Advertising and Promotion
Chris Hackley
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
384 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 2, 2018 |
| Original release date | 2017 |
| ISBN13 | 9781473997998 |
| Publishers | SAGE Publications Ltd |
| Pages | 384 |
| Dimensions | 233 × 187 × 17 mm · 1.07 kg |
| Language | English |
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