Implementing SAP® CRM: The Guide for Business and Technology Managers - Vivek Kale - Books - Apple Academic Press Inc. - 9781482231427 - December 3, 2014
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Vivek Kale
Implementing SAP® CRM: The Guide for Business and Technology Managers 1st edition

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This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the Critical Success Factors (CSF), patterns, and anti-patterns of a successful SAP CRM implementation.

513 pages, 35 black & white illustrations, 26 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 2014
ISBN13 9781482231427
Publishers Apple Academic Press Inc.
Pages 514
Dimensions 255 × 185 × 35 mm   ·   1.14 kg
Language English  

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