Peter S.H. Leeflang
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing Peter S.H. Leeflang Softcover reprint of the original 1st ed. 2015 edition

Name: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing
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Author: Peter S.H. Leeflang

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Hardcover Book

2015 edition

(2014) Íkr 19,549

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing

Peter S.H. Leeflang

Softcover reprint of the original 1st ed. 2015 edition

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.

422 pages, 42 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph

Media	Books Paperback Book (Book with soft cover and glued back)
Released	August 23, 2016
ISBN13	9781493940875
Publishers	Springer-Verlag New York Inc.
Pages	408
Dimensions	155 × 235 × 22 mm · 589 g
Language	English