Fashion Branding and Consumer Behaviors: Scientific Models - International Series on Consumer Science - - Books - Springer-Verlag New York Inc. - 9781493946051 - September 17, 2016
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Fashion Branding and Consumer Behaviors: Scientific Models - International Series on Consumer Science Softcover reprint of the original 1st ed. 2014 edition

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Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

160 pages, 13 black & white illustrations, 30 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 17, 2016
ISBN13 9781493946051
Publishers Springer-Verlag New York Inc.
Pages 151
Dimensions 234 × 157 × 13 mm   ·   270 g
Language English  
Editor Choi, Tsan-Ming

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