Reinventing the Latino Television Viewer: Language, Ideology, and Practice - Christopher Chavez - Books - Bloomsbury Publishing Plc - 9781498506656 - July 24, 2017
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Christopher Chavez
Reinventing the Latino Television Viewer: Language, Ideology, and Practice

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This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U. S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.

182 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 24, 2017
ISBN13 9781498506656
Publishers Bloomsbury Publishing Plc
Pages 182
Dimensions 152 × 229 × 14 mm   ·   277 g
Language English  

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