The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead - Lexington Studies in Political Communication - James T. Kitchens - Books - Lexington Books - 9781498507226 - June 3, 2015
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The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead - Lexington Studies in Political Communication

James T. Kitchens

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The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead - Lexington Studies in Political Communication

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

122 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 3, 2015
ISBN13 9781498507226
Publishers Lexington Books
Pages 122
Dimensions 159 × 239 × 16 mm   ·   340 g
Language English  

See all of James T. Kitchens ( e.g. Hardcover Book and Paperback Book )