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From Awareness to Commitment in Public Health Campaigns: The Awareness Myth
Myleea D. Hill
From Awareness to Commitment in Public Health Campaigns: The Awareness Myth
Myleea D. Hill
This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.
152 pages, 1 Tables, unspecified; 3 Illustrations, black and white
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | June 27, 2017 |
ISBN13 | 9781498533294 |
Publishers | Lexington Books |
Pages | 152 |
Dimensions | 237 × 161 × 15 mm · 439 g |
Language | English |
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