Rateb Rock Shukoor

Go Mobile Now Or Die Rateb Rock Shukoor

Are you a business owner struggling with any of the following issues? - Slower business growth - Shrinking margins - Increasing marketing costs - Rising inventory costs If you said yes to any of these, then you're at the right place. We authored this book because we want to make a point very, very clear and send a wakeup call to business owners who are sitting on the sideline: if you aren't including mobile marketing in your strategic plan, odds are you won't be here in 12 to 18 months. Think this is an exaggeration? Consider these facts: - There are over 4.5 billion cell phones on the planet today: even some of the poorest villagers in remote parts of Africa have cell phones (there are more cell phones in the US than there are credit cards): it's estimated that over 500,000 cell phones are sold per day and this number is increasing - By 2012, it's estimated that over 10 trillion text messages will be delivered (the average teen sends 2,272 messages per month: remember, the teen today is your consumer tomorrow) - 1 in 5 US adult mobile phone owners have used their mobile device to make a purchase in the past month (Mobile Marketing Association & Luth Research, May 2010) - 78% of business people use their mobile device to check their email (AT& T, March 2011) - In most other industrialized nations especially in Europe and Asia, for years, consumers have been using their cell phones for handing all types of activities including paying bills, buying groceries and even paying for parking tickets.