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Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 Darrell M. West 7 Revised edition
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Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016
Darrell M. West
Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.
192 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 22, 2017 |
| ISBN13 | 9781506329833 |
| Publishers | SAGE Publications Inc |
| Pages | 192 |
| Dimensions | 232 × 199 × 18 mm · 268 g |
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