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This Thing Called Marketing Jonathan Lezon
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This Thing Called Marketing
Jonathan Lezon
Provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. The book draws on the author's experience and shares successes, pitfalls, and tested strategies.
116 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 24, 2019 |
| ISBN13 | 9781516531325 |
| Publishers | Cognella, Inc |
| Pages | 116 |
| Dimensions | 150 × 220 × 10 mm · 244 g |
| Language | English |
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