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Behind the Manipulation: The Art of Advertising Copywriting William Barre Second edition
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Behind the Manipulation: The Art of Advertising Copywriting
William Barre
Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.
244 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 10, 2018 |
| ISBN13 | 9781516532001 |
| Publishers | Cognella, Inc |
| Pages | 244 |
| Dimensions | 203 × 254 × 13 mm · 333 g |
| Language | English |
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