Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity - Vladlena Benson - Books - IGI Global - 9781522505594 - August 31, 2016
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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Vladlena Benson

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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 2016
ISBN13 9781522505594
Publishers IGI Global
Pages 422
Dimensions 152 × 229 × 30 mm   ·   1.55 kg
Language English  

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