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Strategic Perspectives in Destination Marketing
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Strategic Perspectives in Destination Marketing
Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.
322 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 17, 2018 |
| ISBN13 | 9781522558354 |
| Publishers | IGI Global |
| Pages | 322 |
| Dimensions | 150 × 220 × 20 mm · 966 g |
| Language | English |
| Editor | Camilleri, Mark Anthony |
