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Exploring the Dynamics of Consumerism in Developing Nations
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Exploring the Dynamics of Consumerism in Developing Nations
Presents research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 10, 2019 |
| ISBN13 | 9781522586432 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 1.06 kg |
| Language | English |
| Editor | Gbadamosi, Ayantunji |
