Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies - - Books - IGI Global - 9781522594017 - June 14, 2019
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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

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Provides both empirical and theoretical research focused on ways that business professionals and organisations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 14, 2019
ISBN13 9781522594017
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   843 g
Language English  
Editor Khosrow-Pour, Mehdi

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