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Strategies and Tools for Managing Connected Consumers
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Strategies and Tools for Managing Connected Consumers
Provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. The book features coverage on a broad range of topics, including social computing, virtual communities, and consumer management.
375 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 26, 2019 |
| ISBN13 | 9781522596974 |
| Publishers | IGI Global |
| Pages | 365 |
| Dimensions | 150 × 220 × 20 mm · 1.19 kg |
| Language | English |
| Editor | Ho, Ree C. |
