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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process, and features emerging tools and techniques to establish better connections with consumers. This book examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 15, 2019 |
| ISBN13 | 9781522597841 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 503 g |
| Language | English |
| Editor | Santos, Jose Duarte |
| Editor | Silva, Oscar Lima |
