Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries - - Books - IGI Global - 9781522597841 - July 15, 2019
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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

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Provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process, and features emerging tools and techniques to establish better connections with consumers. This book examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2019
ISBN13 9781522597841
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   547 g
Language English  
Editor Santos, Jose Duarte
Editor Silva, Oscar Lima

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