Handbook of Research on Narrative Advertising - - Books - IGI Global - 9781522597902 - June 28, 2019
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Handbook of Research on Narrative Advertising

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Investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, this is a valuable text for business professionals, copywriters, students, and practitioners.

360 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 28, 2019
ISBN13 9781522597902
Publishers IGI Global
Pages 360
Dimensions 150 × 220 × 20 mm   ·   1.31 kg
Language English  
Editor Yilmaz, Recep

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