Brand - Bruce Newman - Books - Kendall/Hunt Publishing Co ,U.S. - 9781524959456 - February 28, 2018
In case cover and title do not match, the title is correct

Bruce Newman
Brand

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.

277 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2018
ISBN13 9781524959456
Publishers Kendall/Hunt Publishing Co ,U.S.
Pages 277
Dimensions 195 × 240 × 13 mm   ·   385 g
Language English  

More by Bruce Newman

Show all

Mere med samme udgiver

See all of Bruce Newman ( e.g. Paperback Book and Hardcover Book )