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Marketing Research: A Concise Introduction Bonita Kolb 2 Revised edition
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Marketing Research: A Concise Introduction
Bonita Kolb
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
328 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 30, 2017 |
| ISBN13 | 9781526419279 |
| Publishers | SAGE Publications Ltd |
| Pages | 328 |
| Dimensions | 186 × 232 × 19 mm · 606 g |
| Language | English |
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