Marketing Research: A Concise Introduction - Bonita Kolb - Books - Sage Publications Ltd - 9781526419279 - November 30, 2017
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Marketing Research: A Concise Introduction 2 Revised edition

Bonita Kolb

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Marketing Research: A Concise Introduction 2 Revised edition

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

328 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2017
ISBN13 9781526419279
Publishers Sage Publications Ltd
Pages 328
Dimensions 186 × 232 × 19 mm   ·   606 g
Language English  
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