Sensory Marketing: An Introduction - Bertil Hulten - Books - SAGE Publications Ltd - 9781526423252 - May 27, 2020
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Bertil Hulten
Sensory Marketing: An Introduction

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Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2020
ISBN13 9781526423252
Publishers SAGE Publications Ltd
Pages 240
Dimensions 241 × 171 × 25 mm   ·   432 g
Language English  

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