Marketing Communications: Objectives, Strategy, Tactics - Rossiter, John R (University of Wollongong, Australia) - Books - SAGE Publications Ltd - 9781526438652 - September 4, 2018
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Rossiter, John R (University of Wollongong, Australia)
Marketing Communications: Objectives, Strategy, Tactics

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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

584 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 4, 2018
ISBN13 9781526438652
Publishers SAGE Publications Ltd
Pages 584
Dimensions 185 × 240 × 31 mm   ·   1.14 kg
Language English  

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