Digital Luxury: Transforming Brands and Consumer Experiences - Wided Batat - Books - SAGE Publications Ltd - 9781526458933 - May 27, 2019
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Wided Batat
Digital Luxury: Transforming Brands and Consumer Experiences

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

280 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 27, 2019
ISBN13 9781526458933
Publishers SAGE Publications Ltd
Pages 280
Dimensions 248 × 178 × 18 mm   ·   636 g
Language English  

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