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Brand Management: Co-creating Meaningful Brands Michael Beverland 3 Revised edition
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Brand Management: Co-creating Meaningful Brands
Michael Beverland
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
400 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 28, 2024 |
| ISBN13 | 9781529616989 |
| Publishers | SAGE Publications Ltd |
| Pages | 440 |
| Dimensions | 239 × 192 × 29 mm · 1.04 kg |
| Language | English |
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