Marketing Management: A Customer-Centric Approach - Fred Selnes - Books - Sage Publications Ltd - 9781529624243 - November 28, 2024
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Marketing Management: A Customer-Centric Approach

Fred Selnes

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Marketing Management: A Customer-Centric Approach

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

344 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 28, 2024
ISBN13 9781529624243
Publishers Sage Publications Ltd
Pages 360
Dimensions 190 × 245 × 21 mm   ·   778 g
Language English  
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