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Consumer Behaviour Zubin Sethna 5 Revised edition
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Consumer Behaviour
Zubin Sethna
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
624 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 2023 |
| ISBN13 | 9781529754063 |
| Publishers | SAGE Publications Ltd |
| Pages | 616 |
| Dimensions | 195 × 252 × 31 mm · 1.88 kg |
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