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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods Young Joon Lim
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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Young Joon Lim
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
320 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 23, 2024 |
| ISBN13 | 9781538197875 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 310 |
| Dimensions | 180 × 253 × 23 mm · 454 g |
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