The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance - Peter Navin - Books - De Gruyter - 9781547416639 - October 22, 2018
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Peter Navin
The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance

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Just as the CMO curates an experience to get the best lifetime value from customers, the head of the Human Resources department, or "The CMO of People," can curate an experience to get the best lifetime value from employees. This book explores h

180 pages, 15 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 22, 2018
ISBN13 9781547416639
Publishers De Gruyter
Pages 266
Dimensions 230 × 157 × 16 mm   ·   408 g

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