Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs - Jerry W. Gilley - Books - John Wiley & Sons Inc - 9781555424022 - April 16, 1992
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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

Jerry W. Gilley

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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.

242 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 16, 1992
ISBN13 9781555424022
Publishers John Wiley & Sons Inc
Pages 264
Dimensions 130 × 280 × 30 mm   ·   548 g
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