Tell your friends about this item:
Library Marketing That Works! Suzanne Walters
Library Marketing That Works!
Suzanne Walters
This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts.
200 pages, Mixed media Mixed media
| Media | Books Book |
| Released | April 1, 2004 |
| ISBN13 | 9781555704735 |
| Publishers | Neal-Schuman Publishers Inc |
| Pages | 200 |
| Dimensions | 217 × 277 × 18 mm · 816 g |
![Cover for Patrick Ragains · Information Literacy Instruction that Works: A Guide to Teaching by Discipline and Student Population (Paperback Book) [2 Revised edition] (2013)](https://imusic.b-cdn.net/images/item/original/603/9781555708603.jpg?patrick-ragains-2013-information-literacy-instruction-that-works-a-guide-to-teaching-by-discipline-and-student-population-paperback-book&class=scaled&v=1408564630)
![Cover for Jean Donham · Enhancing Teaching and Learning: A Leadership Guide for School Librarians (Paperback Book) [3 Revised edition] (2013)](https://imusic.b-cdn.net/images/item/original/870/9781555708870.jpg?jean-donham-2013-enhancing-teaching-and-learning-a-leadership-guide-for-school-librarians-paperback-book&class=scaled&v=1469732413)
![Cover for Jeanette de Richemond · The Medical Library Association Guide to Finding Out About Heart Disease: The Best Print and Electronic Resources - The Best Print and Electronic Resources (Paperback Book) [Annotated edition] (2013)](https://imusic.b-cdn.net/images/item/original/507/9781555707507.jpg?jeanette-de-richemond-2013-the-medical-library-association-guide-to-finding-out-about-heart-disease-the-best-print-and-electronic-resources-the-best-print-and-electronic-resources-paperback-book&class=scaled&v=1583103572)
![Cover for Beth E. Tumbleson · Embedding Librarianship in Learning Management Systems: A How-to-Do-it Manual for Librarians (Paperback Book) [New edition] (2013)](https://imusic.b-cdn.net/images/item/original/627/9781555708627.jpg?beth-e-tumbleson-2013-embedding-librarianship-in-learning-management-systems-a-how-to-do-it-manual-for-librarians-paperback-book&class=scaled&v=1408561855)
![Cover for Betsy Diamant-Cohen · Transforming Preschool Storytime: A Modern Vision and a Year of Programs (Paperback Book) [New Ed. edition] (2013)](https://imusic.b-cdn.net/images/item/original/054/9781555708054.jpg?betsy-diamant-cohen-2013-transforming-preschool-storytime-a-modern-vision-and-a-year-of-programs-paperback-book&class=scaled&v=1631710556)
![Cover for Beth Thomsett-Scott · Designing and Implementing Virtual Reference Services: A LITA Guide (Paperback Book) [New Ed. edition] (2013)](https://imusic.b-cdn.net/images/item/original/993/9781555708993.jpg?beth-thomsett-scott-2013-designing-and-implementing-virtual-reference-services-a-lita-guide-paperback-book&class=scaled&v=1550632745)
![Cover for Dana L. Ladd · The Medical Library Association Guide to Finding Out About Diabetes: The Best Print and Electronic Resources (Paperback Book) [Annotated edition] (2013)](https://imusic.b-cdn.net/images/item/original/900/9781555708900.jpg?dana-l-ladd-2013-the-medical-library-association-guide-to-finding-out-about-diabetes-the-best-print-and-electronic-resources-paperback-book&class=scaled&v=1398255327)
