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Marketing to the Affluent Thomas J. Stanley
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Marketing to the Affluent
Thomas J. Stanley
Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.
450 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 1, 1988 |
| ISBN13 | 9781556231056 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 450 |
| Dimensions | 150 × 230 × 31 mm · 613 g |
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