Advanced Marketing Research - RP Bagozzi - Books - John Wiley & Sons Inc - 9781557865496 - February 1, 2002
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RP Bagozzi
Advanced Marketing Research

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Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

416 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 1, 2002
Original release date 1994
ISBN13 9781557865496
Publishers John Wiley & Sons Inc
Pages 432
Dimensions 174 × 246 × 24 mm   ·   739 g
Language English  
Editor Bagozzi, Richard (University of Michigan)

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