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Strategic Perspective on the Marketing of Information Technologies - Advances in Telecommunication Management Sheth / Dholakia
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Strategic Perspective on the Marketing of Information Technologies - Advances in Telecommunication Management
Sheth / Dholakia
Focuses on studies in the field of strategy in the marketing of information technologies. This book contains topics that include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.
300 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 1, 1994 |
| ISBN13 | 9781559383875 |
| Publishers | Emerald Publishing Limited |
| Pages | 300 |
| Dimensions | 156 × 230 × 14 mm · 523 g |
| Language | English |
| Series Editor | Frazier, Gary L. |
| Series Editor | Sheth, Jagdish N. |
