Advances in Services Marketing and Management - Advances in Services Marketing and Management - Teresa A. Swartz - Books - Emerald Publishing Limited - 9781559388559 - August 25, 1995
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Teresa A. Swartz
Advances in Services Marketing and Management - Advances in Services Marketing and Management

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Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

380 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 25, 1995
ISBN13 9781559388559
Publishers Emerald Publishing Limited
Pages 380
Dimensions 156 × 234 × 23 mm   ·   734 g
Language English  
Editor Bowen, David A.
Editor Brown, Stephen W.
Editor Swartz, Teresa A.

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