Tell your friends about this item:
The Global Business: Four Key Marketing Strategies Erdener Kaynak 1st edition
Do you have a profile? Log in
Get notified about new Erdener Kaynak releases
Our customers say:
Add to your iMusic wish list
The Global Business: Four Key Marketing Strategies
Erdener Kaynak
The Global Business is need and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. It offers practical, managerial guidelines for business and marketing managers, public policymakers, researchers and scholars of global marketing.
432 pages, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 21, 1993 |
| ISBN13 | 9781560242499 |
| Publishers | Taylor & Francis Inc |
| Pages | 442 |
| Dimensions | 150 × 220 × 10 mm · 566 g |
| Language | English |
More by Erdener Kaynak
Show all
More from the same publisher
See all of Erdener Kaynak ( e.g. Hardcover Book and Paperback Book )