Global Tourist Behavior - Erdener Kaynak - Books - Taylor & Francis Inc - 9781560244714 - September 1, 1994
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Erdener Kaynak
Global Tourist Behavior 1st edition

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Provides information on recent research on global travel behaviour as an integral component of travel and tourism marketing research. Empirical research is included. Areas covered include marketing management in small island nations and travel motivation variations in overseas German visitors.

284 pages, reference notes

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 1994
ISBN13 9781560244714
Publishers Taylor & Francis Inc
Pages 280
Dimensions 150 × 220 × 20 mm   ·   544 g
Language English  
Editor Uysal, Muzaffer

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