Measuring the Success of Sales Training: A Step-by-Step Guide for Measuring Impact and Calculating ROI - Patricia Pulliam Phillips - Books - American Society for Training & Developm - 9781562868598 - February 28, 2013
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Measuring the Success of Sales Training: A Step-by-Step Guide for Measuring Impact and Calculating ROI


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From renowned ROI experts Jack and Patricia Phillips, this latest collection outlines how to measure the return-on-investment (ROI) of sales training programs and provides real-life case studies that demonstrate how to apply the principles of the ROI Methodology when evaluating these programs.


256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2013
ISBN13 9781562868598
Publishers American Society for Training & Developm
Pages 264
Dimensions 254 × 177 × 13 mm   ·   476 g

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