The Birth of Internet Marketing Communications - Dan Steinbock - Books - Bloomsbury Publishing Plc - 9781567203035 - June 30, 2000
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The Birth of Internet Marketing Communications

Dan Steinbock

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The Birth of Internet Marketing Communications

In this account of the rise of Internet marketing the author describes the rise of both marketing in business and consumer markets. He focuses on the promise of Internet marketing, the story of Zima and banner advertising and strategies such as branding in an online environment.

328 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 2000
ISBN13 9781567203035
Publishers Bloomsbury Publishing Plc
Pages 328
Dimensions 156 × 234 × 19 mm   ·   703 g
Language English  
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