Customer Fraud and Business Responses: Let the Marketer Beware - Kelly T. Tian - Books - Bloomsbury Publishing Plc - 9781567203875 - December 30, 2001
In case cover and title do not match, the title is correct

Kelly T. Tian
Customer Fraud and Business Responses: Let the Marketer Beware

Price
Íkr 13,859
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 21 - Sep 4
Get notified about new Kelly T. Tian releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.

272 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2001
ISBN13 9781567203875
Publishers Bloomsbury Publishing Plc
Pages 272
Dimensions 152 × 229 × 19 mm   ·   571 g
Language English  

More from the same publisher

See all of Kelly T. Tian ( e.g. Hardcover Book )